The project aimed to evaluate user behavior on the platform in relation to the application's intended vision. The initial phase involved pinpointing deviant behaviors, with a specific focus on addressing the prevalent issue of ghosting. Acknowledging the adverse impact of ghosting on user self-esteem and subsequent diminished affinity for the platform, the approach aligned with Hinge's ongoing efforts. Utilizing a behavioral perspective, the project sought to minimize the instances of ghosting and contribute to an enhanced and more positive user experience.